The Brands That Do the Most and Least Good for the World- Ranked by Consumers
Goodwill, Amazon, and Google top the Brand World Rankings survey.
From Fast Company : A company's shareholder value doesn't necessarily reflect its value to the wider world: how useful its products are, the good it does for people, how much it tries to minimize social and environmental harm. With that in mind, a new survey asked people to rank companies for their perceived "purpose"- the extent to which they stand for something other than making money.
Enso, a marketing agency, commissioned the survey which asked 3,000 people how they perceived the "world value" of 149 well-known organizations, from Disney to United Airlines (some non-profits were also included). The results are quite different from traditional brand valuations, like Fortune's Most Valuable Brands research, which focus on financial value to the exclusion of other considerations.
"People's perception of the value of a brand are more important than ever," says Brian Hardwick, who led the research. "We were interested in how people perceive the impact of brands, and, if there is a gap between their impact and how people are perceiving it, whether there's an opportunity for brands to close that."
Goodwill, the charity group, tops the ranking, followed by Amazon, Google, Kellogg's, and PayPal. At the other end are Marlboro, Monsanto, Red Bull, and Goldman Sachs. The surprise is to see several brands known for their purpose well down the list. Patagonia is 87th place. Unilever, a multi-brand conglomerate with impressive environmental performance, is in 116th. Airbnb, a leader in the sharing economy, is in 142nd place. For the full article, click here.
Partnership Creates a One-Stop-Donation-Drop
Goodwill of Western MO & Eastern KS and Harvesters-The Community Food Network announce partnership
Kansas City, MO – Goodwill donors are generous. In fact, often when people donate their clothing, furniture, and household goods to Goodwill thrift stores, they also ask to donate food and toiletries. Until recently, Goodwill was unequipped to accept such donations at its thrift stores. Realizing Goodwill could help feed the local community Goodwill formed a partnership with Harvesters-The Community Food Network. Now, donors and shoppers can donate to Harvesters and Goodwill at the same time by using Harvesters barrels at area Goodwill locations.
Making it easy for people to donate diverts excess food and goods from landfills while benefitting those in need. Goodwill and Harvesters chose to roll out the in-store food collection program after a successful test run earlier this year. This one-stop-donation-drop approach already helped collect and give more than 1,100 pounds of non-perishable foods to Harvesters. As Goodwill’s Overland Park Acting Manager stated, “I love it. As people drive through, they can see the barrel, and it has driven a few people to return to Goodwill to donate more food items to Harvesters.”
Goodwill’s thrift stores provide funds for Goodwill’s mission right here in Kansas City. In fact, 90¢ of every dollar Goodwill spends fund Goodwill’s mission to empower people with disadvantages and different abilities to earn and keep employment through individualized programs and services. “It’s satisfying to know that we’re helping maximize our donors’ generosity while meeting our community’s needs together with Harvesters. Through this collaboration, we’re giving old things new life, filling Harvesters Food Pantries, and helping individuals in our local community thrive as a whole,” summarized Klassie Alcine, Director of Community Engagement for Goodwill of Western Missouri and Eastern Kansas.
About: Harvesters—The Community Food Network is this area’s only food bank and was Feeding America’s 2011 Food Bank of the Year. Serving a 26-county area of northwestern Missouri and northeastern Kansas, Harvesters provides food and related household products to more than 620 not-for-profit agencies including emergency food pantries, soup kitchens, homeless shelters, children’s homes and others. Agencies in Harvesters’ network provide food assistance to as many as 141,500 different people each month. Harvesters, which was founded in 1979, is a certified member of Feeding America, a nationwide network of more than 200 food banks, serving all 50 states. For more information, visit www.harvesters.org.
Goodwill Announces 2016 Power of Work Awards Winners
Goodwill of Western MO & Eastern KS recognizes local individuals and businesses of excellence
Kansas City, MO – The non-profit agency Goodwill of Western Missouri and Eastern Kansas announced the five 2016 Power of Work Awards Winners on Wednesday, April 20, 2016, during a luncheon event hosted at the Grand Street Cafe. The Goodwill Power of Work Awards showcases individuals and area businesses illuminating our local community one life, one job, and one opportunity at a time with the power of work that emanates from employment.
Goodwill recognized Scott Sheldon, a Goodwill client employed by Enterprise Holdings in Merriam, Kansas as the 2016 Power of Work Individual Honoree for his perseverance in finding employment. He is talented, capable and motivated, yet employers often overlooked him due to a hearing impairment. After years of looking for work, Sheldon interviewed with Jon Schneider of Enterprise Holdings. Schneider saw Sheldon’s potential and hired him. For the full article, click here.
Moving Made Light-Hearted with Goodwill
Goodwill of Western MO & Eastern KS announces partnership with Panda Boxes
KANSAS CITY, MO – Panda Boxes and Goodwill are making eco-friendly moving in and around Kansas City easier and “greener” than ever before. Panda Boxes offers rentable, reusable, and stackable moving boxes, which are more environmentally-friendly than high-energy consuming cardboard boxes. Starting this April, Panda Boxes customers can request to “Give 2 Goodwill” and receive additional boxes at no charge to designate for donations to Goodwill. After the move, Panda Boxes picks up the boxes and delivers the donations to Goodwill.
Goodwill distributes the donations to their local retail stores where proceeds from goods sold support Goodwill’s mission to empower people with disadvantages and different abilities to earn and keep employment through individualized programs and services.
“Moving represents a time in our lives when as a business, family or individual, we’re most open to change. Moving presents an opportunity to shed who or what we were to make room for what we’re becoming. We can make this typically heavy process light-hearted and meaningful when we consider leaving a positive impact on the environment and our community. By renting reusable Panda Boxes and donating what is no longer needed to Goodwill, we’re doing just that. It’s a planetary win you could say,” stated Panda Boxes co-founder Matt Zabielski.
“We’re thrilled to partner with Panda Boxes,” said Stefany Williams, Goodwill of Western MO & Eastern KS President and CEO. “Diverting items from landfills and giving them “new life” at our thrift stores creates a healthier environment and makes a difference in the lives of countless individuals and families. Providing donors with a convenient way to let go of things they no longer need couldn’t get much easier.”
One sentence that matters most to Goodwill; it's not what you think.
Goodwill may be best known for giving new life to old things. Nevertheless, its purpose and mission expand far beyond thrift stores to include changing lives and anchoring communities in and around the Greater Kansas City area for more than 120 years. The recent mission statement enhancement for Goodwill of Western Missouri & Eastern Kansas is designed to better capture Goodwill’s essence and goes hand in hand with the MoKanGoodwill.org website relaunch. It’s one sentence, but it guides everything we do. For the full article, click here.
KC school board pick for superintendent is eager to tackle challenges
Ajia Morris, vice president for MOKAN Goodwill celebrated when she heard the board chose Bedell.
“I am cautiously optimistic because I have been in Kansas City about a decade and I’ve seen a lot of superintendents come and go,” Morris said. “Dr. Bedell spoke from the heart and his answers registered as genuine for me. His passion for children was palpable, you could see it and feel it.”
Morris said Goodwill is looking forward to working with Bedell on workforce readiness, particularly for youth in Kansas City’s marginalized communities. For the full article, click here.
How to Make More Room For New Stuff
Collaboration and Financial Contribution will Support Job Training and Placement Programs
One of my favorite ways to save time is to shop online, yet one of my least favorite jobs is breaking down the cardboard boxes that show up when my stuff is delivered! And while I love to get new things, I also follow the “One In, One Out” rule, so for everything new, something else gets donated to Goodwill®.
Now, Goodwill has an innovative new tool that makes all of that easier. It’s called “Give Back Box.” For the full article, click here.
Goodwill® and American Greetings Join Together to Bring Joy this Holiday Season
Collaboration and Financial Contribution will Support Job Training and Placement Programs
ROCKVILLE, MD — A message of joy and Goodwill® can be seen in Walmart this holiday season. American Greetings creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place, is supporting Goodwill Industries International with its “Bring Joy to Your World” campaign that will be featured alongside cards and gift wrap in Walmart locations throughout the United States. For the full article, click here.
Goodwill® and Partner Brands Give Consumers a Socially Conscious Reason to Shop Online this Holiday Season
Through the Innovative Give Back Box Tool, Shoppers Can Reuse Boxes to Donate Stuff and Create Jobs
ROCKVILLE, MD — This Cyber Monday, Goodwill® and its partner brands are joining forces to provide online consumers with a new and convenient way to donate to Goodwill and create jobs in local communities across the United States. A new tool, Give Back Box, makes it possible to donate to Goodwill from the convenience of your own home. For the full article, click here.